Wicksteed Works specialises in audience communication and ecommerce strategy for creatives. We plan and optimise your fanbase messaging across all channels, help you to develop an ecommerce rollout for your next product release, album or tour, setting you up to maximise sales across music, merchandise and tickets. We set you on the road to taking the best care of your most important asset: your community.
Connect With Fans
We help you create and manage an effective audience communication strategy. This begins with an online health check, where we audit all channels, make recommendations on ways to improve, and action the changes.
Creating and managing an ongoing communication plan is the next piece, covering all the relevant channels from email and website to social media, event listing services and streaming partners. We’ll help you to address your data protection processes for GDPR compliance, and enable password security.
Sell Your Stuff
When it comes to ecommerce, understanding the options can feel overwhelming.
With over 15 years’ experience, we help you identify your campaign objectives and provide recommendations for the best ecommerce providers for your project. We advise you on best practice product strategy and product development, helping you to create the right mix to maximise your market potential.
And we’ll save you from making the single biggest pricing mistake.
Our Services
Digital Audit
A holistic audit of all of your online touchpoints, including owned (website, mailing list, memberships), rented (social media) and partner (DSPs) channels. We comprehensively assess your communication channels, providing actionable insights and tailored best practice recommendations for providing an optimal fan experience.
Values Exploration
Are you unsure of how to best represent yourself in your audience communications? What exactly you’re supposed to be talking about on social media? We will guide you through a values exploration, focused on identifying and solidifying your personal values, and how these can form the foundation of your ongoing communication strategy across all channels.
Strategy & Planning
We have more than 15 years’ experience in creating, managing and executing campaign strategies. We can help identify and plan your rollout timeline, ensuring all your channels are perfectly aligned with your objectives for the best outcome, whether you’re looking to maximise conversions in audience growth or sales.
Audience Communication
Orchestrating the flow of information between you and your audience is among our key strengths. We understand which messages should be prioritised to which audience segment, and how to use priority and exclusivity to leverage and build your owned channel. We have developed a highly effective schedule management tool, tried and tested on the most complex campaigns.
CRM
CRM is at the heart of everything we do, and we’re always looking for ways to help you build your owned channels, allowing you to better engage with and prioritise this core fanbase. We love to help create incentives, fine-tune your onboarding and build automations to simplify engagement.
Social Media
Ecommerce
From product development and pricing through to inventory and on-sale rollout, we manage the full ecommerce lifecycle across ticketing, releases and merchandise campaigns. We can advise on platform selection and manage supplier and store partnerships end-to-end, ensuring a seamless experience for you and your fans.
Content
Whether you’re mid-campaign or maintaining awareness, we ensure every message feels native to where it lands and connects your audience with a consistent, recognisable voice. We have your back from building a content framework rooted in your creative identity, to editing, reformatting and optimising your existing assets for each platform’s specific requirements.
Our Clients
Jessie is the person who makes our communications actually work. She handles all organic audience comms for Radiohead, Thom Yorke, The Smile and beyond – across every owned, social and partner channel – bringing genuine structure to a calendar that could easily descend into chaos. Her commercial instincts sharpen our rollout strategies, and her relationships with third parties keep our messaging coordinated and consistent. An absolute essential.
— Julie Calland, Courtyard Management
Jessie coordinated every stage of ecommerce and audience communications for Noel Gallagher’s debut High Flying Birds release, from album pre-order through five single releases and a singles box. Her sales analysis delivered actionable insights leading to sharper subsequent promotions. Professional, innovative and reliable, she helped us maintain authenticity throughout while bringing real commercial rigour to the campaign.
— John Leahy, Ignition Records
Jessie’s understanding of the big picture, attention to detail and willingness to go the extra mile have been instrumental in optimising our audience engagement, both online and offline. She communicates with real care across management and an extensive partner network, and brings this same dedication to running ecommerce strategy, mailing list, website, social media and D2C ticketing.
— Sumit Bothra, SB3 Management
Jessie project managed ecommerce for several complex launch campaigns, for both reissues and new releases, with varied offers and multiple currencies. Her thoroughness and expertise carried through every stage, from planning and execution to post-launch analytics.
— MPL Communications Ltd
Jessie made consolidating our CRM a breeze, guiding us through what could have been a daunting process with one-to-one support throughout. She analysed our existing set-up and built a bespoke new system from scratch. The results have exceeded expectations: reporting is now simple, our system is outperforming the old one, and we’ve cut costs by around 50%.
— Matt Reynolds, Signature Brew
About
Wicksteed Works is a boutique consultancy laser focused on empowering musicians to maximise their audience and sales potential through connection, communication and coordination of kick ass direct-to-fan campaigns.
Founding director Jessie Scoullar cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós, and Paul McCartney. In 2012 she set up Wicksteed Works as an independent direct-to-fan agency and went on to work with PJ Harvey, Radiohead, UNKLE, Noel Gallagher, Mumford & Sons, Laura Marling and more. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.
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