Empowering musicians through connection, communication & kick-ass campaigns

“Wicksteed expertly handled the campaign around Laura Marling's latest album.”
— Everybody's Management
“Wicksteed Works showed thoroughness and expertise in the planning and execution.”
— MPL Communications Ltd
“It's been really valuable to have Jessie at Wicksteed Works' expertise.”
— Bic Runga
More clients

What we do

  • Plan and optimise your fanbase communication strategy
  • Help you to find the best ecommerce solution for your next album or tour
  • Get you set up to maximise sales across music, merchandise and tickets
  • End your struggle to make sense of the options, and set you on the road to taking the best care of your fans

We’re here to help.

We’ll guide you in representing your authentic self through a professional online presence, making certain that your fans are treated like royalty, and ensuring you’re maximising sales.

Get in touch

Connect with fans

We check your online presence to ensure you're doing the best possible job connecting and communicating with your fans across email, social media and partner channels.

When it comes time to sell, we coordinate your comms strategy to guarantee an integrated, seamless launch.

Sell your stuff

We know about selling direct-to-fan, and we bring together all the loose ends to help you make the most of every piece of media attention.

We manage your direct marketing and supply chain, from advising on the product mix through to recommending and setting up a store solution that meets your needs.

Empowering musicians

Are you using the right third-party service to sell to fans?

Check out our industry-leading comparison for an overview of the market!

Which Platform is the definitive tool to help music industry professionals including artists, management and labels. Now featuring 15 leading international platforms, empower yourself to decide which direct-to-fan ecommerce platform is best suited to your needs, and see features you might be missing out on.

Find out more


Wicksteed Works is a boutique consultancy offering bespoke music licensing services, and laser focused on empowering musicians to maximise their audience and sales potential through connection, communication and coordination of kick ass direct-to-fan campaigns.

Founding director Jessie Scoullar cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós, and Paul McCartney. In 2012 she set up Wicksteed Works as an independent direct-to-fan agency. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.

Contact us

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