Empowering artists through connection, communication & kick-ass campaigns
What we do
- Plan and optimise your fanbase communication strategy
- Help you to find the best ecommerce solution for your next album or tour
- Get you set up to maximise sales across music, merchandise and tickets
- End your struggle to make sense of the options, and set you on the road to take the best care of your fans
We’re here to help.
We’ll guide you in representing your authentic self through a professional online presence, making certain that your fans are treated like royalty, and ensuring you’re maximising sales.
Get in touchConnect with fans
We help you create and manage an effective audience communication strategy. This begins with an online health check, where we assess all channels, make recommendations on ways to improve, and action the changes.
Creating and managing an ongoing communication plan is the next piece, covering all the relevant channels from email and website to socials, event listing services and streaming partners.
We'll also help you address your data protection processes, and navigate your way to GDPR compliance.
Book your call nowSell your stuff
When it comes to ecommerce, with such a range of options now available to power sales of music, merchandise and tickets, the choice can be overwhelming.
We'll help identify your campaign objectives, and provide personalised recommendations for the best ecommerce providers for your project. We advise you on best practice product strategy, and help you to create the right product mix to maximise your market potential.
And we'll save you making from the single biggest pricing mistake!
Book your call nowOur clients

Tom Chaplin
“Jessie pulled together quite a feat by organising the mechanics around global Facebook listening parties for the live stream of Tom Chaplin’s debut solo album, The Wave.”

Neil Finn
“Jessie’s attention to detail and reliability were extremely important to the store project, as we were working with a small team on different sides of the world with a tight turnaround. She covered everything in the planning and carried it out perfectly.
My biggest concern was that the shop design as an external site wouldn’t integrate well with our main website. On the contrary, it works flawlessly and every tweak we asked for, or that she wisely suggested, was accommodated.
Jessie is bright, friendly and efficient and gets the job done with just the right amount of flair. I’ve enjoyed working with her and hope our paths continue to cross.”

Noel Gallagher
“Jessie came on board to manage ecommerce and audience communication for Noel Gallagher's debut High Flying Birds release. We were impressed by her professional manner and can-do attitude in coordinating each step of the campaign, from initial album pre-order through five separate single releases and concluding with a singles box. She analysed each sales component and provided actionable insights, allowing us to optimise subsequent promotions.
Jessie is passionate about helping her clients to maintain authenticity through digital representation, and we found her to be innovative, reliable and knowledgeable.”

Paul Kalkbrenner
“Leading into Paul Kalkbrenner’s Guten Tag campaign, we needed a new approach to online. Jessie produced a pre-order sales page featuring a range of products, and we were pleased to find that close to half of purchasers chose higher-value bundle offers. We then had Jessie build a full-service website for Paul, and handle the ongoing maintenance and updates. Having Jessie take care of the website, online store and warehousing, as well as handling email strategy, meant we could focus our resources on management. Her thorough approach gave us peace of mind and we found her to be professional and reliable.”

Paul McCartney
“We were introduced to Jessie while she was with Topspin Media, and continued to work with her when she set up Wicksteed Works. She helped project manage ecommerce offer pages for several launch campaigns, both for reissues and new releases. These were complex campaigns with varied offers and currencies, and Jessie showed thoroughness and expertise in the planning and execution along with post-launch analytics.”

Laura Marling
“Wicksteed’s Jessie expertly handled the campaign around Laura Marling’s latest album release, Semper Femina, as well as setting up, co-ordinating and managing a new third party ecommerce provider. She provided us with knowledge and skills to help us continue the strategies she helped put in place.”

Mumford & Sons
“As Head of Audience at Everybody's Management, Jessie worked on social media projects with Mumford & Sons and Gentlemen of the Road, bringing to our attention some of the important ways we can make more of these platforms in terms of analytics and research as well as audience engagement. Starting up their quarterly newsletter and solidifying their social media identity have proven to be welcome successes. We found her to be professional, thorough and a very pleasant addition to the office environment.”

O'Connell & Love
“Jessie showed us how to grow our mailing list, and how to treat the list as something worth being on. She taught us how to structure our website, even though we were using a template site. She laid out ideal templates for the band website and pre-sale, and gave us ideas on how to bundle tickets with albums for our launch party.
She brought a level of expertise that we didn’t have, and gave us the benefit of her experience of what works well with fans.”

Bic Runga
“I knew of Jessie's work before hiring her, so I had a lot of trust in her. A key part of our work together was educating me in the various platforms that I was not familiar with, learning to help myself. It's really valuable to have Jessie's expertise; she has a lot of deep and esoteric knowledge of social media, and her knowledge is at the leading edge of her industry.”

Are you using the right third-party service to sell to fans?
Check out our industry-leading comparison for an overview of the market: Which Platform is the definitive tool to help music industry professionals including artists, management and labels. Now featuring 15 leading international platforms. Decide which direct-to-fan ecommerce platform is best suited to your needs, and see features you might be missing out on.
Find out moreAbout
Wicksteed Works is a boutique consultancy offering bespoke music licensing services, and laser focused on empowering musicians to maximise their audience and sales potential through connection, communication and coordination of kick ass direct-to-fan campaigns.
Founding director Jessie Scoullar cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós, and Paul McCartney. In 2012 she set up Wicksteed Works as an independent direct-to-fan agency. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.
Subscribe to our mailing list
We'll contact you from time to time with expert insights, news, updates and special offers. You can unsubscribe at any time. Review our privacy policy here.